Florence Broadhurst
Living like no one was watching, then making sure no one could look away.
Florence Broadhurst spent a lifetime becoming the most interesting person in every room she entered.

Rural Queensland, Sydney, Shanghai, London and home to Australia again. Every chapter larger than the last.

History has often remembered Florence Broadhurst for what she created.

She is even more remarkable.

Florence Broadhurst inspecting wallpaper
FLORENCE
& MAXIMALISM
Florence Broadhurst
invented maximalism
The world is just catching up
That is the nerve at the centre of her identity. It wasn’t a trend, it was her instinct, poured into design, decades ahead of the language that would eventually catch up to describe it.
Discover Florence →
Florence Broadhurst with rugs
What the world now calls
maximalism, she simply called herself.

Florence Broadhurst Design Archive

Explore the original designs that continue to inspire interiors, fashion and products around the world.

Florence Broadhurst Turnabout design
‘Turnabout’
Florence Broadhurst Birds of Paradise design
‘Birds of Paradise’
Florence Broadhurst Kabuki design
‘Kabuki’
Explore the
Archive
→

Florence Broadhurst Licensed Products

Browse the world’s official collection of licensed Florence Broadhurst™ products.

Florence Broadhurst licensed glassware
Florence Broadhurst licensed crockery
Florence Broadhurst licensed silk scarves
Explore the
Products
→